BrainStation Social Media Marketing Course
The course covers a variety of prominent social media platforms along with concepts that are critical to social media marketing.
Social Media Marketing Strategy
My team and I applied key ideas from each lesson and developed a high-level social media marketing strategy presentation.
We aim educate and increase awareness of Frank and Oak’s sustainability practices amongst Gen Z and Millennials in Canada and the United States. The focus is on creating an impact by connecting with two micro-influencers and implementing a TikTok ad campaign to achieve company business goals.
TikTok Ad Campaign
Partner with micro-influencers to educate and increase awareness of Frank and Oak's sustainability practices amongst Gen Z and Millenials.
Paired the influencer’s exposure with the popularity of TikTok to create a campaign to drive demand.