BrainStation, Digital Marketing Course
The online Digital Marketing course at BrainStation was taught by industry professionals who covered the following topics in the 10-weeks course:
How to develop a brand strategy by incorporating social media, search, and email marketing.
Knowing the differences between SEM and SEO and how these contribute to an overall strategy.
How to leverage both organic and paid channels to get your brand's message to your target demographic.
Define and measure KPIs and how to track and monitor success.
Final Digital Marketing Project
At the end of the course, my team and I chose Patagonia since the brand focus is the environment, with eco-friendly fabrics, simplistic and utility product design.
Our focus was to increase awareness and overall sales. Patagonia would like a 360° digital marketing campaign that has evaluated all aspects of their business, including website redesign, social media, and paid marketing.
